We’ve always done it this way. Oh No!

About Sabina Berloffa

More than 20 years of experience as an entrepreneur, founder, international executive (C-level), board member, and managing director. Areas:

  • Business-to-Business
  • Direct, indirect, online distribution
  • Start-ups, SME / SME, Group (Business-units)
CEO / COO / Co-Founder

Business purpose: Brokerage, investment, consulting, development
Period: since 2017
Industry: Real Estate Commercial; Real Estate Resudential; Proptech
Employees: 20
Market: DACH

Tasks: Transformation – Corporation management – Strategic development / growth – company foundation

Companies: Aprom Real Estate Group GmbH; Brix29 Investment and Pension Apartment GmbH; DWM & Partner GmbH.

Chief Product Officer

Purpose : Omni Channel Software Solutions Period: 2017 -2018
Industry: B2B, Gaming ( Corporate Buying )
Employees: 450
Market: Global

Departments: Product Management, Product Marketing, Consulting, Marketing Communications

Task: Product Management Transformation – Agile Leadership
Strategic evaluation of the product elements developed through agile working methods for a clearly defined product and service portfolio. Development of a product management framework including processes and organizational structures, definition of products and services (consulting). Introduction of strategic product marketing and social media activities.


Chief Marketing Officer

Purpose: Integrated sound systems, PA technology, loudspeaker manufacture
Period: 2014 – 2017
Sector: B2B, Professional Audio ( Company Sales )
Employees: 500
Market: Global

Departments: Product Management, All Marketing Disciplines, Business Development, Market Intelligence

Task: Marketing Transformation – Product Management Transformation – M & A Preparation – Change Management
Development of the department towards internationalization and growth. Development of multi-year marketing and product plans in line with the expansion course, the development of new market segments and optimal channel partners. Strategic implementation in the area of ​​organizational development, routes to market, processes, positioning and global branding. Strategic requirements for marketing automation, new product development, digitalization and the introduction of a product management framework including product management lifecycle, product roadmaps, new product development, and business modeling.


Vice President Marketing

Purpose: System integrator and manufacturer of end-to-end telecommunications solutions
Sector: B2B, digitalization of railway systems, visualization of communication networks, IoT solutions ( Mergers & Acquisitions )
Period: 2010 – 2014
Employees: 700
Market: Global

Departments: Marketing, Product Marketing, Public Relations

Task: Marketing Transformation – Digitization – Change Management – Front-end Integration of Mergers and Acquisitions
Marketing Implementation for a global headquarters with 4 different business units in the fixed and mobile sector, railway systems and public urban transport. Clear niche positioning required the introduction of global marketing and PR strategies as well as marketing operations tools including digitization mechanisms, CRM, lead generation.


Head of Marketing and Product Management

Purpose: Solutions in the area of ​​Printing, Document Management, Managed Service
Sector: B2B, Printing Industry
Period: 2007 – 2010
Employees: 350
Market: EMEA

Departments: Marketing, Product Management, Tele-Sales, Software Department
Tasks: Marketing Transformation – Product Management Transformation
Development of up-to-date marketing including PR, Online Marketing, Online Selling, Tele-Sales, Marketing Operations incl. CRM, Sales Cycles etc Comprehensive marketing plans for all business areas, acquisition of the software area.


Managing Partner,
Advisor to various Start-ups

Sectors: Public Relations, Digital and Online Marketing, Databases and Web Applications, Real Estate, Hotel Industry
Employees: 4-30
Period: 1990 – 2018
Market: EMEA


Excerpt References:

IBM, Informix, Konica Minolta, Kapsch, d & b audiotechnik, GE, Novomatik, brand-it,, University of Applied Sciences Krems, Austrian Standards, OMV, Rheinbraun, Frankfurter Allgemeine Zeitung, Montanwerke Brixlegg, Industriellenvereinigung and various others Economic umbrella organizations, Zurich, IKB AG, etc.



  • Master Program Business Administration (University of Innsbruck)
  • Bachelor Degree Business Education (University of Innsbruck)
  • Scientific work: International Mindedness – An interdisciplinary approach and fundamental work for developing measuring tools and assessing the performance of executives working in an international environment.